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Dr. Sandeep Goyal

Dr. Sandeep Goyal has been in the advertising and media business for 38 years now – across JWT, Trikaya Grey, DDB Mudra, Rediffusion, Zee and Dentsu. He is currently Managing Director of both Rediffusion and Everest; and Chairman of the Mogaé group.

Dr. Goyal is one of India’s most widely read business columnists. He currently writes for Business Standard, ET Brand Equity, Business World, Campaign, The Print and Free Press Journal. In the past his columns have been carried in Business India, Mint, Hindu Business Line, Exchange4media, Financial Express, and the New Indian Express.

A best-selling author, Dr. Goyal has so far written eight books – The Dum Dum Bullet, You’re Hired, Konjo – The Fighting Spirit, Blogbuster, Honest to God, Japan Made Easy, Future Shock
and Point Blank.

A PhD and an MBA from FMS-Delhi, Dr. Goyal is a gold medallist in English Literature from Panjab University. He is also an alumnus of Harvard Business School, having successfully completed the prestigious OPM program.

Author's books



India print edition available on: Amazon India | Flipkart


Sellebrities contains erudite, well-researched and insightful pieces on Amitabh Bachchan, Ranveer Singh, Akshay Kumar, Ayushmann Khurrana, Sonu Sood, Virat Kohli, the beauties of Bollywood, the heroes of Bollywood, the cricketing heroes of India … and chefs as celebrities.