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Sudhir Varadarajan

Sudhir Varadarajan, PhD in Systems Engineering and Management from IIT Madras, is a consultant-catalyst with specific interest in service design, innovation and strategy.

He has strong experience in identifying and developing new sources of differentiation for two leading Indian IT services firms through technical and managerial roles in software development, consulting, R&D, key account management, practice development, marketing and business strategy.

Beyond the call of duty, he has also actively contributed to governmental initiatives aimed at improving the quality of engineering education in India and been a guest faculty for “Contemporary Issues in Management” at IIT Madras since 2007.

Author's books

Managing Nothing


Also available on: Amazon India | Amazon USA | Amazon UK | Flipkart | Barnes and Noble

eBook available on : Amazon | iBooks | Kobo Google Play | Nook


The Indian IT industry, which has grown at a phenomenal rate since 1991, today finds itself on the brink of a potentially painful transition to deliver more value and innovation. Managing Nothing throws new light on the challenge of innovation that has dogged the industry for over two decades.