Trade Marketing Fundamentals

Whether new to trade marketing or looking to solidify your foundation, Trade Marketing Fundamentals is essential to building a successful TM approach. This book is perfect for sales, merchandising, distribution, key account management, trade marketing and brand management professionals.

• Build assessments to evaluate your current practices, highlight opportunities and set clear objectives for growth.
• Collaborate with channels to foster partnerships, enhance communication and align goals for mutual success.
• Adopt and frame trade marketing with a structured framework to align your strategy and processes for maximum impact.
• Hire for excellence by selecting and training the right talent to execute your trade marketing vision effectively.

Trade Marketing Fundamentals is packed with practical insights and actionable strategies, providing the tools and knowledge to help your trade marketing efforts succeed.