NON FICTION

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The Goodwill Lab advances management science through curiosity, generosity and experimentation (lab), encouraging readers to treat knowledge as a shared path to wisdom with humaneness, not just success. It invites readers to reflect and reimagine the relationship with learning, working and giving.

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In a world overflowing with noise, only the brands that tell deep, resonant stories truly connect. Branding@Mythology reveals how the timeless power of mythology—its archetypes, symbols, and narratives—can be harnessed to build authentic, emotionally rich brands that endure.

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Since time immemorial, men and women have always wondered about the world they live in. Who created it; what is its purpose, if there is one; how, where and when was it created? Why do the trillions of species just endlessly go through a cyclical pattern of birth, life and death without any discernable rationale for their existence?

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In a world that glorifies speed, noise, and constant doing, this book is a gentle act of rebellion. Zen and Modern Living invites you to slow down — not by escaping life, but by learning to move through it with awareness, grace, and clarity.

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‘The Mind of an Entrepreneur is not just for those who want to start businesses—it is for anyone who wants to live and work with an entrepreneurial spirit. In fact, the mindset Arun outlines is just as critical for professionals within organisations as it is for founders. I have long believed that entrepreneurial behaviour is a key ingredient for long-term success, regardless of where you work.’
Ravi Chaturvedi
Retired President, Procter & Gamble

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An Unflattering Story About Ola’s Bhavish Aggarwal rips open the meteoric rise and impending collapse of an empire that straddles ride-hailing and consumer services, electric mobility and artificial intelligence. With meticulously presented evidence, the authors expose how regulatory apathy shielded dangerous shortcuts in Ola Electric’s scooters, exploitative schemes that trapped drivers, questionable use of taxpayer-funded subsidies, and alleged code theft.

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Trade Marketing Fundamentals is packed with practical insights and actionable strategies, providing the tools and knowledge to help your trade marketing efforts succeed.