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Carol Goyal

A lawyer by training, Carol Goyal brings together a rare blend of intellectual rigour and creative sensibility. She holds a Master’s degree from the Sotheby’s Institute of Art in London and New York, a postgraduate qualification in Contemporary Indian Art and Curatorial Studies from the Bhau Daji Lad Museum, and an Executive MBA from IIM Calcutta. Her professional journey includes stints at Sotheby’s and the Delhi Art Gallery (DAG), reflecting a deep and enduring engagement with the world of art and culture.

A prolific and versatile writer, Carol has contributed columns on business, branding, culture, and society to leading publications such as The Economic Times Brand Equity, Free Press Journal, Campaign, and Businessworld, among others.

She spearheads the Aesthetic Intelligence Lab (AIL), India’s largest AI-first creative boutique, where she leads the creation of ad films, OTT series, micro-dramas, and digital content. Her work reflects a seamless integration of artistic insight and strategic thinking, with an impressive portfolio that includes collaborations with brands like Tata Power, Tata Play, ITC, Dabur, Maruti Suzuki, BMW, and Taj Hotels.

Beyond her professional pursuits, Carol heads her family’s Kailasham Trust and curates a private art museum in Delhi, further underscoring her commitment to the arts and community.

Her contributions to society have been widely recognised. The Punjab Police has honoured her with the Director General’s Honour for Community Outreach and Social Communication, as well as for exemplary Seva to Society, acknowledging her impactful work during Covid. She is also a recipient of the Free Press Journal Award for Social Communication.

A Miscellany of Thoughts is a rich anthology of Carol’s columns written over the years — an engaging collection that brings together sharp insights, diverse themes, and thought- provoking perspectives. At the intersection of business, creativity, and human psychology, her writing offers readers an accessible yet incisive exploration of the world around them.

Author's books

A Miscellany of Thoughts

595.00

Indian print edition available on: Amazon India

International print edition available on: Amazon US | Amazon UK

eBook available globally on: Amazon Kindle

 

For over a decade, Carol Goyal’s columns in The Economic Times Brand Equity, Campaign, Businessworld and other leading publications have offered readers a window into the worlds of marketing, media, art, and popular culture. A Miscellany of Thoughts is a curated collection of these writings, which move effortlessly across subjects and daily occurings, as varied as JCB ki khudai, Bengal’s celebrated painters, and cultural icons like Kim Kardashian and MS Dhoni.