Branding@Mythology

What do Nike, Tesla, and Amul have in common with the Mahabharata, Icarus, and the Lotus?
A story.
A myth.
A meaning that transcends time.

In a world overflowing with noise, only the brands that tell deep, resonant stories truly connect. Branding@Mythology reveals how the timeless power of mythology—its archetypes, symbols, and narratives—can be harnessed to build authentic, emotionally rich brands that endure.

From Vedic symbolism to digital storytelling, from Shiva to Starbucks, this groundbreaking book takes you through:

• The emotional science behind myth-based branding
• Strategies to integrate mythology ethically and creatively in campaigns
• The use of myth in digital media, viral content, and immersive experiences
• A future-forward look at mythology’s role in AI, AR/VR, and global brand identity
• Brand Alchemy Lab—a step-by-step guide for using mythology to build a meaningful, enduring brand
• Case studies across industries such as automobiles, technology, banking, fashion, space, and more

Written by award-winning filmmaker, author and branding thinker O.P. Srivastava, this book is a must-read for marketers, strategists, entrepreneurs and anyone who believes in the enduring power of stories.

Let mythology be your brand’s superpower!