Know Medical, Know Business

Medical practice today is an ever-evolving knowledge-based and technology-based profession, with drugs, devices, and diagnostics as its tools. Healthcare providers need to be told about these tools in a manner that is scientifically sound, factually accurate, legally compliant, practically relevant, and morally justifiable. This is the job of the Medical Affairs department.

Know Medical, Know Business is a succinctly presented primer for people who wish to enter Medical Affairs in a pharmaceutical or healthcare company and help shape the opinions which doctors, payers, patients, and policy-makers form and hold, and the usage behaviour which they display. Medical Affairs also supports other functions such as marketing, sales, human resources, basic R&D, clinical research, and top management. Medical Affairs is the function that connects, both below and above the neck, heart and mind, respectively.