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Mandeep Meets Mandeep

299.00

Indian print edition also available on: Amazon India 
International print edition available on: Amazon USA | Amazon UK
eBook edition available globally on Amazon Kindle

 

Unknown to them, each sip of water they took, each morsel of food they ate and each breath of air they inhaled was steeped in poison. It was providence or just pure luck that they crossed paths. The mystery man shared not just his name but also a deep bond with the very core of his being – his genetic code. That made all the difference between life and death.

A Miscellany of Thoughts

595.00

Indian print edition available on: Amazon India

International print edition available on: Amazon US | Amazon UK

eBook available globally on: Amazon Kindle

 

For over a decade, Carol Goyal’s columns in The Economic Times Brand Equity, Campaign, Businessworld and other leading publications have offered readers a window into the worlds of marketing, media, art, and popular culture. A Miscellany of Thoughts is a curated collection of these writings, which move effortlessly across subjects and daily occurings, as varied as JCB ki khudai, Bengal’s celebrated painters, and cultural icons like Kim Kardashian and MS Dhoni.

Special: Use the Special Forces Commando Mindset for Personal Transformation

495.00

India print edition available on: Amazon India

International print edition available on: Amazon US | Amazon UK 

eBook available globally on: Amazon Kindle

 

Through exclusive research and compelling interviews with veterans, SPECIAL rips back the curtain on the real-world philosophies of these elite warriors – from the US Navy SEALs and Indian Para SF and MARCOS to Israel’s Sayeret Matkal and the legendary British SAS.

Transformation Strategy for the Digital CIO

695.00

Print edition also available on Amazon India

 

Digital Transformation has been the response mechanism of incumbent organisations to counter the pervasive threat of digital disruption and disruptors. The author defines Digital Transformation as a convergence of Strategic Redesign of the Enterprise, Advanced Technologies intervention at all levels of the Enterprise and Effective Change Management.

Calcutta Diary

345.00

Also available on: Amazon India | Flipkart | Amazon USA | Amazon UK

eBook available on: Kindle | iBooks | Kobo | Nook |

 

The essays in Calcutta Diary first appeared in the Economic and Political Weekly during the infamous 21-month Emergency imposed in India between June 1975 and March 1977. Interestingly, Ashok Mitra had worked with former Prime Minister Indira Gandhi who had imposed the Emergency. The essays recount aspects of a unique and particularly difficult phase in contemporary Indian history.

Branding@Mythology

595.00

India print edition available on: Amazon India

eBook available globally on: Amazon Kindle

 

In a world overflowing with noise, only the brands that tell deep, resonant stories truly connect. Branding@Mythology reveals how the timeless power of mythology—its archetypes, symbols, and narratives—can be harnessed to build authentic, emotionally rich brands that endure.