NON FICTION

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YOGAi is the result of the author’s professional experience, embellished by interactions with Dr. Karan Singh, Ervin Laszlo, Satish Kumar, Salim Ismail and other luminaries, making it a well-rounded treatise on the interplays of Yoga and Ai.

Indian print edition also available on: Amazon India 
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Dive deeper into the promising world of copyediting in this second book of ICF’s Copyediting as a Career series. Understand the nitty-gritty of the process, from using style guides to mastering new-age tech tools, and more.

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Journeys & Destinations is a collection of blogs by S. Ramesh Shankar on life and living. The collection emphasizes enjoying the journey of life, noting that it is as important as the destination.

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In a world overflowing with noise, only the brands that tell deep, resonant stories truly connect. Branding@Mythology reveals how the timeless power of mythology—its archetypes, symbols, and narratives—can be harnessed to build authentic, emotionally rich brands that endure.

Indian print edition available on: Amazon India

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eBook available globally on: Amazon Kindle

For over a decade, Carol Goyal’s columns in The Economic Times Brand Equity, Campaign, Businessworld and other leading publications have offered readers a window into the worlds of marketing, media, art, and popular culture. A Miscellany of Thoughts is a curated collection of these writings, which move effortlessly across subjects and daily occurings, as varied as JCB ki khudai, Bengal’s celebrated painters, and cultural icons like Kim Kardashian and MS Dhoni.

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At one level, My Beautiful Journey – From Kashmir to Kanyakumari is an evocative story of a wide-eyed, small town girl who embraces the world and gets excited by every new experience.

Print edition also available on Amazon India

Digital Transformation has been the response mechanism of incumbent organisations to counter the pervasive threat of digital disruption and disruptors. The author defines Digital Transformation as a convergence of Strategic Redesign of the Enterprise, Advanced Technologies intervention at all levels of the Enterprise and Effective Change Management.

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Chronicling Kanchan’s gradual climb out of the abyss, little by little, day by day, Leaving is the empowering story of how—buoyed by her deep faith in a higher power and single-minded in her determination to protect her children best—she fought relentlessly to build a ramp toward freedom from her abuser. In this memoir, Kanchan clearly lays out the tools and methods she utilized in her pursuit of liberation—and reveals how belief in self and belief in the Universe can not only be weapons of escape but also beautiful foundations for a triumphant, purpose-driven life.